What used to be known solely as the “pound sign” is now social media’s most ubiquitous little symbol. The mighty hashtag: # Whether hashtags are used on Facebook, Twitter, Instagram, or LinkedIn, their main function remains the same — to categorize topics of social media posts. In this blog, I will uncover what financial advisors …
The Financial Advisor’s Quick Guide to Using LinkedIn Hashtags Read More »
If your holiday social media strategy is looking as meager as Charlie Brown’s Christmas tree, don’t worry! In this blog, I will show you four time-efficient ways to add a seasonal sparkle to your LinkedIn posts. I’m focusing on LinkedIn because this is where financial advisors are having the most networking success. However, all of …
4 Ways to Create Holiday LinkedIn Posts in a Hurry Read More »
Did you know that LinkedIn can be a highly effective prospecting tool for advisors? LinkedIn is 277% more effective in generating leads than Twitter and Facebook, according to a Hubspot study. The study points out that LinkedIn users who visit websites come in more qualified and ready to buy. That’s right — LinkedIn may be …
What is a call-to-action (CTA)? Frankly, a call-to-action tells people what you want them to do. Sound bossy? It isn’t. Or maybe it kind of is, but people want to be told what to do, especially when they’re going to benefit from taking that action. Worried about being too sales-y? Don’t be. Focus on creating …
How to Write Social Media CTAs That People Actually Respond To Read More »
Are you posting another market commentary on your social media? To be sure, posting financial content, in the form of your podcasts, market commentaries, and blogs will cement you as a thought leader in the digital landscape. But if you’re only posting industry-related content, your social media is missing something essential. A human touch. Make …
Financial advisors are catching on to how beneficial it is to outsource their social media. When an advisors works with an outside marketing company, they’re paired with a social media specialist (like me!) who creates posts that captures their brand’s values, promotes their original content, and most important, helps people relate to them as humans! …
Have you ever had a colleague proofread your work? It’s remarkable what a fresh set of eyes can catch—all those typos you may have missed, despite having read it over and over again. But what if you don’t have a colleague available to proofread your work? Taking a break and reading your work again later …