BYOL Podcasts

Episode 11 – Cult Brand vs. Mediocre Brand: Which One Are You? –– With Chris Kneeland

Mediocre brands follow industry trends. Cult brands, on the other hand, disrupt norms and introduce their own unique philosophy. Which type of brand do you aspire to have? In this episode, Matt Halloran talks to Chris Kneeland, the co-founder of Cult Collective, The Gathering, and Communo. They highlight what a handful of special brands do …

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Episode 10 – Stop Trying to Make Viral Videos: Win Your Audience With Authenticity –– With Dabs Johnson

Creating a video that goes viral is like winning the lottery. Your odds are low. Instead of striving for virality, win your audience by being authentic to yourself.  In this episode, Matt Halloran talks to Dave Johnson (AKA “Dabs”), the chief creative and partnership officer at TAGG Creative. Dabs shares what it looked like to …

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Episode 9 – How To Tell an Origin Story That Creates Raving Fans –– With Braden Dragomir

No one has the same origin story as you. It doesn’t matter what industry you’re in. Once you know how to share that story, you can create raving fans that will advocate for and stick by your brand.  In this episode, Matt and Kirk join Braden Dragomir, founder of Untold Storytelling, to help you tell …

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Episode 8 – On a Mission to Eradicate Loneliness –– With Ryan Gill

Loneliness carries the same health risk as smoking 15 cigarettes a day, according to a research study by social-connectedness expert Julianne Holt-Lunstad, PhD. It’s a disturbing finding that’s hard to accept. But for Ryan Gill, it only drives him in his mission to eradicate loneliness. In this episode, Matt Halloran joins Ryan Gill, CEO and …

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Episode 7 – Pick-a-Fight Marketing Strategy: This Is How It’s Done –– With Kimberly Griego-Kiel

Are there practices or trends in your industry that you can’t stand?  Learn how to get your audience’s attention and earn their loyalty by rallying them against a common enemy.  Introducing the pick-a-fight marketing strategy. In this episode, Matt Halloran joins one of the most tenacious people we know, Kimberly Griego-Kiel. Kimberly is the president …

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Episode 6 – Why There Will Never Be Another Expert Like You –– With Barbie the Welder

NOTE: This episode contains explicit language. Be advised. We strongly believe in the principle of abundance. That means sharing everything you know about your expertise and not being afraid of the competition. Why? Because your competition can never be YOU. In an episode that features our most in-demand guest to date, Matt joins Barbara Parsons, …

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Episode 5 – Go All-in on Podcasting! Here’s Every Reason To Say Yes –– With Tina Powell

In 2013, Tina Powell predicted the rapid adoption of social media in financial services. She urged advisors to pay attention. Obviously, Tina’s prediction came true. More than four out of five advisors are now using social media for business purposes, according to Putnam’s sixth social media survey. Tina’s biggest marketing advice for advisors today: Go …

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Episode 4 – This Is How You Achieve Long-Term Success With Your Podcast –– With Todd Cochrane

What does it take to build a podcast audience of raving fans? Is the number of listens the most indicative measure of success?  What can new podcasters do to avoid fizzling out after producing only a handful of episodes? In this episode, Matt and Kirk dig into these questions with Todd Cochrane, the CEO and …

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