Episode 10 – Stop Trying to Make Viral Videos: Win Your Audience With Authenticity –– With Dabs Johnson

Creating a video that goes viral is like winning the lottery. Your odds are low. Instead of striving for virality, win your audience by being authentic to yourself. 

In this episode, Matt Halloran talks to Dave Johnson (AKA “Dabs”), the chief creative and partnership officer at TAGG Creative. Dabs shares what it looked like to make opportunities for himself as a new videographer and what prompted him to start his business. Then, he dives into how to capture your true self in your videos.

You will learn:

  • Reasons to not publish every video you make (and why that’s ok)
  • What we can learn about showing up with authenticity from TikTok creator Nathan Apodaca’s (@420doggface208’s) mesmerizing video 
  • Why Dabs doesn’t recommend creating videos for a broad audience
  • Why Dabs is a huge fan of podcasts, despite being a “video guy”
  • And more!

Tune in for ways to create true-to-yourself videos that your audience will love.


ProudMouth | Matt Halloran on LinkedIn | Influence Accelerator Academy | Dabs Johnson on LinkedIn | TAGG Creative Inc. | Ryan Gill Shares | The Gathering Summit | South by Southwest Conference | Communo | The Moth Podcast | 30 For 30 Podcasts | @420doggface208’s famous TikTok video

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