Episode 2 – How to Create a Cult Brand – With Rob Howard

When you’re able to instill a high sense of affinity and allegiance among your ideal audience, a cohesive community starts to form around your brand. That’s the basis of what today’s guest refers to as a “cult brand.”

In this episode, Matt and Kirk are joined by Rob Howard, a brand rehabilitation specialist who played a pivotal role in our rebranding journey from Top Advisor Marketing to ProudMouth. Join them as they explore the key principles that are the essence of every cult brand and uncover the formula for the perfect positioning strategy.

You will learn:

  • The importance of niche marketing –– and reasons to stop trying to appeal to everyone
  • Ways to develop a relatable persona and build a strong relationship with your prospects
  • How every brand can implement cult branding, regardless of their size
  • The underrated benefits of outsourcing
  • And more!

Tune in now to learn how you can create your own cult brand that your clients adore!


ProudMouth | Matt Halloran on LinkedIn | Kirk Lowe on LinkedIn | Influence Accelerator Academy | Rob Howard on LinkedIn |The Fix by Chris Kneeland, Ryan Gill, and Rob Howard  | TED Talks: How I Discovered the Black Art of Cult Branding | Communo | Cult Collective | The Gathering Summit

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