Episode 7 – Pick-a-Fight Marketing Strategy: This Is How It’s Done –– With Kimberly Griego-Kiel

Are there practices or trends in your industry that you can’t stand? 

Learn how to get your audience’s attention and earn their loyalty by rallying them against a common enemy. 

Introducing the pick-a-fight marketing strategy.

In this episode, Matt Halloran joins one of the most tenacious people we know, Kimberly Griego-Kiel. Kimberly is the president at Horizons Sustainable Financial Services, and she’s a pro at picking a fight. Together, they discuss how you can pick a good fight, who you should pick it with, and how it resonates powerfully with ideal clients.

You will learn:

  • Why it’s important for experts to firmly stand their ground
  • Some of the biggest fights that Kimberly has picked and won 
  • How Kimberly’s powerful (and shocking) tagline has led to tremendous marketing success for her firm
  • Why winning or losing a fight aren’t the only possible outcomes
  • What question to ask yourself if you want to pinpoint your pick-a-fight
  • An example of how to use content marketing to continuously pick a fight
  • And more!

Press play to learn how to pick a fight!


ProudMouth | Matt Halloran on LinkedIn | Influence Accelerator Academy | Kimberly Griego-Kiel on LinkedIn | Contact Kimberly: (505) 982-9661 | Email: [email protected] | Horizons Sustainable Financial Services | Deep Impact Investing | US SIF

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