It’s a crazy time in the history of the world. A health and economic crisis for the ages. Your marketing will have to change, this time faster than most of you would like. Marketing has evolved but the time you have to embrace just evaporated.
Last week, we offered all of our advisors the opportunity to record a free C-19 podcast episode. Most took us up on it. Their clients were extremely grateful, reassured, and response rates were very high. That’s what advisors are supposed to do – communicate and guide. In fact, half (1.5%) of the 3% alpha advisors add to their client relationships are based on behavior management, as per Vanguard Advisor’s Alpha Report.
We’ve been assisting advisors who we produce podcasts for to create a short-term communication strategy for COVID-19. They all have a long-term communications strategy we implement for them but in this global health and economic crisis, we need a short-term action plan.
In 2008 we were faced with a black swan event. Fast forward to 2020, we are now in the midst of another one. But no one saw this black swan event coming. Naturally, most people are feeling some degree of panic. We are being bombarded constantly with new information and the rate at which new …
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Are you subscribed to iris.xyz? I believe that iris.xyz is an invaluable source of advisor-focused information that features some of the best writers in this space. I was particularly impressed by Don Connelly’s article: How to Eliminate the Competition Because You ARE Different. Considering how saturated the advisor-space is, it’s no longer enough to be …
5 Reasons for Advisors to Differentiate Themselves Right Now Read More »
When used well, social selling can be a powerful lead generation tool. But what exactly is social selling? Another marketing buzzword? Is it the same as social media advertising or social media marketing? Not really. Social selling is more than that. It’s the process of building powerful relationships with qualified leads on social media by …
What Is Social Selling? Here’s What Advisors Need to Know Read More »
The two consistent elements to successful marketing have always been, and always will be, a clear message and a clearly-targeted niche audience. Eventually, you hope your message will become your brand with the people you ideally want to attract. WHAT COMES FIRST: THE MESSAGE OR THE AUDIENCE? Your message and audience are interlinked and, therefore, …
Advisors’ Best Practices for Creating a Clear Message and Building an Audience Read More »
What’s keeping you from starting your own podcast? For many financial advisors, the resounding answer is “compliance!” You might consider compliance to be “the business prevention department.” I used to feel that way. I can remember times when a client and I would come up with a great idea for a podcast only to get …
Answers to Financial Advisors’ Top Podcasting and Compliance Questions Read More »