What’s keeping you from starting your own podcast? For many financial advisors, the resounding answer is “compliance!” You might consider compliance to be “the business prevention department.” I used to feel that way. I can remember times when a client and I would come up with a great idea for a podcast only to get …
Answers to Financial Advisors’ Top Podcasting and Compliance Questions Read More »
When you start your own advisor podcast, what approach will you take as the podcast host? More specifically, should you position yourself as the financial expert who then talks only about financial topics, should you interview other financial experts, or should you interview people that are not financial experts but whose expertise will add value …
Should Advisor-Podcasters Talk Only About Financial Topics? Read More »
Yes, podcasting will make you a better advisor in many ways. I’d go so far as to say that podcasting makes our lives better, one idea at a time. But today, I’ll start by telling you how it can make you a better advisor. It Makes You a Better Communicator Being a good podcaster not …
Have you made the exciting decision to start your own podcast? Or maybe you’re a little hesitant. Many aspiring podcasters wonder how much work will be involved — specifically, how will they ever come up with enough topics for every single episode? I have written this short guide to provide you with useful tips so …
How to Plan Your Podcast Topics (And Never Run out of Ideas!) Read More »
A while ago, I was given the gift of interviewing Celeste Headlee for our Top Advisor Marketing Podcast. Celeste is a well known public radio journalist, news reporter, podcaster, and author. Considering that her book Heard Mentality has been a go-to for me — my reference manual to being a podcast host — you can …
Podcasts offer an incredible medium for consumers (i.e. investors) to develop relationships with potential advisors. Remember, sourcing a new financial advisor is a massive decision for consumers to make. In the same vein, podcasts provide advisors the opportunity and platform to influence those consumers’ buying decisions. The reason for my post is, more than anything, …
4 Reasons Your Podcast Doesn’t Need iTunes Syndication Read More »
Podcasting is an engaging medium and the recent advancements in podcast analytics are confirming what many have thought —it’ll be a cornerstone tactic in any relevant marketing strategy for advisors and fincos for many years to come. Here are some of the most important podcast stats you should pay attention to. There were 550,000 podcasts …
Do you remember how in high school gym, your teacher would always say, “There is no I in team?” Well, he may have been on to something. It turns out we are so much smarter than just “I”. Hands down, one of the greatest gifts I have been given is my amazing team. Do …