Welcome to our 12 Days of Marketing series! If you’re looking for holiday magic that will prepare you to hit the ground running in 2020, pour yourself a hot chocolate and tune in!
In today’s episode, Matt and Kirk speak about how influence has become a crucial aspect of advisor marketing. But this isn’t a Tony-Robbins level of influence, it’s Micro-Influence — a pursuit that is much more worthwhile and achievable for advisors. Get ready for a conversation that just might change your whole approach to building relationships with your ideal prospects.
In this episode, you will learn:
What a “Micro-Influencer” is and why Matt and Kirk felt compelled to coin this term
Which forms of content build credibility with your prospects
About the overlooked benefits of podcasting or doing radio
Easy ways to repurpose one piece of content
Tune into our first Day of Marketing to uncover a whole new way of building your influence!
Resources: Top Advisor Marketing