Susan Theder – Chief Marketing & Experience Officer

“I am a passionate and seasoned financial services marketing executive specializing in building brand equity, leveraging marketing technology to drive revenue, and delivering customer experiences that eliminate friction and create surprise and delight moments.”


Susan Theder is the Chief Marketing and Experience Officer at FMG and a member of the company’s Senior Leadership Team. Susan places an emphasis on the importance of customer-focused strategies that leverage data and technology to deliver personalized and customized experiences that WOW.

She has a passion for helping financial professionals grow and market their businesses and is an active supporter of women and diversity initiatives. She was named CMO of the year by WealthManagement.com in 2019 and a Women to Watch by Investment News in 2019. Susan currently serves on the Board of Directors for SMARSH and ComplySci, both leading SaaS/RegTech companies serving the financial services industry.

Before joining FMG, Susan served as Chief Marketing Officer at both Advisor Group and Cetera Financial Group where she was responsible for all aspects of marketing and advisor marketing. Prior to that, she was a Managing Director at Pershing/BNY Mellon and held senior positions in marketing, product management and practice management at Fidelity Investments.


Website: https://fmgsuite.com/

Insights Page: https://fmgsuite.com/insights/

Webinars Page: https://fmgsuite.com/resources/webinars/

Social Handles:

YouTube: https://www.youtube.com/channel/UCWqp9gkjkyxWhS4Ed3V2KAw

Twitter: https://twitter.com/FMGSuite

LinkedIn: https://www.linkedin.com/company/fmg-suite/

Samantha’s LinkedIn: https://www.linkedin.com/in/susantheder/