Did you know that LinkedIn can be a highly effective prospecting tool for advisors? LinkedIn is 277% more effective in generating leads than Twitter and Facebook, according to a Hubspot study. The study points out that LinkedIn users who visit websites come in more qualified and ready to buy. That’s right — LinkedIn may be …
Have you made the exciting decision to start your own podcast? Or maybe you’re a little hesitant. Many aspiring podcasters wonder how much work will be involved — specifically, how will they ever come up with enough topics for every single episode? I have written this short guide to provide you with useful tips so …
How to Plan Your Podcast Topics (And Never Run out of Ideas!) Read More »
A while ago, I was given the gift of interviewing Celeste Headlee for our Top Advisor Marketing Podcast. Celeste is a well known public radio journalist, news reporter, podcaster, and author. Considering that her book Heard Mentality has been a go-to for me — my reference manual to being a podcast host — you can …
Are you a business development or salesperson who’s asking people to marry you before the first date? Stop being so forward! You may want to close business as fast as possible, but whatever happened to building relationships? In a dating situation, you would probably go on several dates before daring to ask for a long-term …
An Open Letter to All Business Development and Sales People Read More »
Personal branding is a great way to enhance your presence both online and offline. Building your own message and professional image can open doors to opportunities you may have never been considered for. Helping audiences understand more about you and what you do, adds great marketing value to your personal brand, foments trust in you …
How to Build and Maintain Your Personal Brand in 4 Simple Steps Read More »
The social media world is constantly changing. It can be hard to keep up with all of the latest features and policy updates, so we’ve made it easy for you to stay in the loop by creating a monthly roundup of what’s new on Facebook, LinkedIn, Instagram, and Twitter. This month, Facebook changed some of …
When was the last time you tried to capture that picture perfect moment, but were left with something less than desirable staring back at you from your camera screen? Photography is hard. It’s why we pay professionals so much money to capture and preserve major life events such as weddings, anniversaries and milestone birthdays. But …
Have you ever had a colleague proofread your work? It’s remarkable what a fresh set of eyes can catch—all those typos you may have missed, despite having read it over and over again. But what if you don’t have a colleague available to proofread your work? Taking a break and reading your work again later …