content marketing

Advisors’ Best Practices for Creating a Clear Message and Building an Audience

5 Comments / BLOG, Branding / By

The two consistent elements to successful marketing have always been, and always will be, a clear message and a clearly-targeted niche audience. Eventually, you hope your message will become your brand with the people you ideally want to attract.  WHAT COMES FIRST: THE MESSAGE OR THE AUDIENCE?  Your message and audience are interlinked and, therefore, …

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4 Ways to Boost Your Online Marketing Strategy

4 Comments / BLOG, Content Marketing, Marketing Strategy / By

For years, advisors have been able to grow their businesses by using referrals and seminars. In our podcast, we often talk about why those strategies have been successful for advisors so far.  While those two ways of prospecting show decent results for advisors, having a good digital communication strategy in place is proving more and …

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