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How to Write Social Media CTAs That People Actually Respond To

What is a call-to-action (CTA)? Frankly, a call-to-action tells people what you want them to do. Sound bossy? It isn’t. Or maybe it kind of is, but people want to be told what to do, especially when they’re going to benefit from taking that action. Worried about being too sales-y? Don’t be. Focus on creating …

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How to Create the Right Expectations for Your Social Media Marketing

Why is it important to have realistic social media expectations? Having the right expectations will help you create realistic goals. Common goals for financial advisors include establishing themselves as thought leaders, building brand awareness, creating a positive brand association, acquiring clients, and improving interaction with key audiences. When you understand how social media works and …

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