How DMOs Are Going To Kill IMOs
Our industry is so behind. You know this. We were ten years late getting to social media. Advisors just now are looking at shooting video (5 years late) and we wonder why we have trouble getting eyes on our material and driving traffic to our websites? For many years IMOs and FMOs (Independent Marketing Organizations and Field Marketing Organizations) were always on the cutting edge of financial services marketing. They are about to be taken over. DMO’s like us are going to change the whole game. DMO is Digital Marketing Organizations.