What’s keeping you from starting your own podcast? For many financial advisors, the resounding answer is “compliance!” You might consider compliance to be “the business prevention department.” I used to feel that way. I can remember times when a client and I would come up with a great idea for a podcast only to get …
Answers to Financial Advisors’ Top Podcasting and Compliance Questions Read More »
When you start your own advisor podcast, what approach will you take as the podcast host? More specifically, should you position yourself as the financial expert who then talks only about financial topics, should you interview other financial experts, or should you interview people that are not financial experts but whose expertise will add value …
Should Advisor-Podcasters Talk Only About Financial Topics? Read More »
Yes, podcasting will make you a better advisor in many ways. I’d go so far as to say that podcasting makes our lives better, one idea at a time. But today, I’ll start by telling you how it can make you a better advisor. It Makes You a Better Communicator Being a good podcaster not …
A while ago, I was given the gift of interviewing Celeste Headlee for our Top Advisor Marketing Podcast. Celeste is a well known public radio journalist, news reporter, podcaster, and author. Considering that her book Heard Mentality has been a go-to for me — my reference manual to being a podcast host — you can …
Podcasts offer an incredible medium for consumers (i.e. investors) to develop relationships with potential advisors. Remember, sourcing a new financial advisor is a massive decision for consumers to make. In the same vein, podcasts provide advisors the opportunity and platform to influence those consumers’ buying decisions. The reason for my post is, more than anything, …
4 Reasons Your Podcast Doesn’t Need iTunes Syndication Read More »