What used to be known solely as the “pound sign” is now social media’s most ubiquitous little symbol. The mighty hashtag: # Whether hashtags are used on Facebook, Twitter, Instagram, or LinkedIn, their main function remains the same — to categorize topics of social media posts. In this blog, I will uncover what financial advisors …
The Financial Advisor’s Quick Guide to Using LinkedIn Hashtags Read More »
You’ve heard it countless times: advisor marketing is evolving. That means you need to constantly look for new and engaging ways to share content that differentiates you from other advisors. But what if you don’t have a full marketing team at your disposition? Could you do it yourself? With so many variables to keep in …
5 Easy-To-Use Tools For Advisors To Become Their Own Marketing Team Read More »
Communication has fundamentally changed. As an advisor, you must communicate with your clients and prospects in the medium they prefer, while they are there. This is the truth we live with today. I’m talking about getting your firm active on social media. There are many companies out there who will take care of this for …
10 Social Media Tools to Elevate Your Team’s Skills Read More »
What is a call-to-action (CTA)? Frankly, a call-to-action tells people what you want them to do. Sound bossy? It isn’t. Or maybe it kind of is, but people want to be told what to do, especially when they’re going to benefit from taking that action. Worried about being too sales-y? Don’t be. Focus on creating …
How to Write Social Media CTAs That People Actually Respond To Read More »