When used well, social selling can be a powerful lead generation tool. But what exactly is social selling? Another marketing buzzword? Is it the same as social media advertising or social media marketing? Not really. Social selling is more than that. It’s the process of building powerful relationships with qualified leads on social media by …
What Is Social Selling? Here’s What Advisors Need to Know Read More »
What used to be known solely as the “pound sign” is now social media’s most ubiquitous little symbol. The mighty hashtag: # Whether hashtags are used on Facebook, Twitter, Instagram, or LinkedIn, their main function remains the same — to categorize topics of social media posts. In this blog, I will uncover what financial advisors …
The Financial Advisor’s Quick Guide to Using LinkedIn Hashtags Read More »
If your holiday social media strategy is looking as meager as Charlie Brown’s Christmas tree, don’t worry! In this blog, I will show you four time-efficient ways to add a seasonal sparkle to your LinkedIn posts. I’m focusing on LinkedIn because this is where financial advisors are having the most networking success. However, all of …
4 Ways to Create Holiday LinkedIn Posts in a Hurry Read More »
LinkedIn is constantly changing. It can be hard to keep up with the latest features and policy changes, so we’ve made it easy for you to stay up to date by creating a quarterly roundup of what’s new on this professional networking platform. Over the past few months, LinkedIn has worked to make expanding your …
Did you know that LinkedIn can be a highly effective prospecting tool for advisors? LinkedIn is 277% more effective in generating leads than Twitter and Facebook, according to a Hubspot study. The study points out that LinkedIn users who visit websites come in more qualified and ready to buy. That’s right — LinkedIn may be …
Communication has fundamentally changed. As an advisor, you must communicate with your clients and prospects in the medium they prefer, while they are there. This is the truth we live with today. I’m talking about getting your firm active on social media. There are many companies out there who will take care of this for …
10 Social Media Tools to Elevate Your Team’s Skills Read More »
Social media platforms like LinkedIn are constantly changing. It can be hard to keep up with the latest features and policy changes, so we’ve made it easy for you to stay up to date by creating a quarterly roundup of what’s new on this professional networking platform. Over the past few months, LinkedIn has updated …
What is a call-to-action (CTA)? Frankly, a call-to-action tells people what you want them to do. Sound bossy? It isn’t. Or maybe it kind of is, but people want to be told what to do, especially when they’re going to benefit from taking that action. Worried about being too sales-y? Don’t be. Focus on creating …
How to Write Social Media CTAs That People Actually Respond To Read More »