social media

What Is Social Selling? Here’s What Advisors Need to Know

When used well, social selling can be a powerful lead generation tool. But what exactly is social selling? Another marketing buzzword? Is it the same as social media advertising or social media marketing?  Not really.  Social selling is more than that. It’s the process of building powerful relationships with qualified leads on social media by …

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The Financial Advisor’s Quick Guide to Using LinkedIn Hashtags

What used to be known solely as the “pound sign” is now social media’s most ubiquitous little symbol. The mighty hashtag: # Whether hashtags are used on Facebook, Twitter, Instagram, or LinkedIn, their main function remains the same — to categorize topics of social media posts.  In this blog, I will uncover what financial advisors …

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4 Ways to Create Holiday LinkedIn Posts in a Hurry

If your holiday social media strategy is looking as meager as Charlie Brown’s Christmas tree, don’t worry! In this blog, I will show you four time-efficient ways to add a seasonal sparkle to your LinkedIn posts.  I’m focusing on LinkedIn because this is where financial advisors are having the most networking success. However, all of …

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What’s New on LinkedIn: August – October 2019

LinkedIn is constantly changing. It can be hard to keep up with the latest features and policy changes, so we’ve made it easy for you to stay up to date by creating a quarterly roundup of what’s new on this professional networking platform. Over the past few months, LinkedIn has worked to make expanding your …

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10 Social Media Tools to Elevate Your Team’s Skills

Communication has fundamentally changed.  As an advisor, you must communicate with your clients and prospects in the medium they prefer, while they are there. This is the truth we live with today.  I’m talking about getting your firm active on social media. There are many companies out there who will take care of this for …

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How to Write Social Media CTAs That People Actually Respond To

What is a call-to-action (CTA)? Frankly, a call-to-action tells people what you want them to do. Sound bossy? It isn’t. Or maybe it kind of is, but people want to be told what to do, especially when they’re going to benefit from taking that action. Worried about being too sales-y? Don’t be. Focus on creating …

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