Course Directory

Jump to: Beginner-Level Courses | Intermediate-Level Courses | Advanced-Level Courses

 

BEGINNER-LEVEL MEMBERS

If you’re new to marketing and podcasting, consider getting our Beginner membership. It’s full of resources and courses that will help you build the foundation you need with your marketing and influence.

BRANDING 101 – Branding Basics

In this course, join Kirk Lowe as he shows you a process for discovering and building your brand. He walks you through branding exercises that will help you discover the true foundation of your brand by asking you questions about your purpose, values, ideal clients, and more.

BRANDING 103 – Creating Your Ideal Client Profile

Great brands maximize the ways they serve and communicate with their ideal audience. By narrowing down who they work best with and the characteristics that make up these people, brands can better tailor their messaging and marketing. This allows them to be more impactful to those who matter most and to attract prospects who are the right fit. With this workshop, you will start building out the demographic and psychographic characteristics of your ideal client and pinpointing their shared traits. 

BRANDING 104 – 5 Steps To Creating a Powerful Value Proposition

Businesses that fail to quickly and clearly articulate their uniqueness and value have failed at the most simple and critical business requirements—defining why you. This is holding many experts (professionals and companies) back. Learn how to replicate what the experts who’ve nailed it are doing best by following our steps to creating a powerful and compelling value proposition.

BRANDING 105 – How to Create Your Email Signature

Your email signature is an important part of your brand, yet is often overlooked. This is a valuable piece of real estate that can help you communicate who you are, what you stand for, and ways to connect. It can even be used to prompt others to take a specific action, like subscribing to your podcast or booking a meeting with you. In this course, learn the key components you should include in your email signature, formatting recommendations, instructions for updating your signature, and more.

CONTENT MARKETING 103 – How to Write a Killer Bio

Every expert needs an informative and engaging bio. If you don’t have one or aren’t satisfied with your current biography, this course is for you! Join us as we guide you around ways to write your biography so that it best reflects you, your story, and your brand.

PODCASTING 101 – How to Start Your Own Podcast

Let us guide you along the path of planning, producing, and releasing your podcast so that you can share your expertise and build the audience you desire! Join your podcasting expert Matthew Halloran as he teaches you, step-by-step, everything you need to know to plan your podcast so that you’ll be confident and ready when you hit record and produce your first episode! You’ll learn:

  • How to choose a podcast topic and format
  • Ways to plan out your first year of podcast episodes
  • Naming your podcast
  • Creating a podcast description, intro, and outro
  • How to create your podcast artwork
  • And more!

PODCASTING 102 – How to Plan Your Podcast Episodes

If you don’t know where to start with your podcast episode planning, this course is for you! Join Kirk Lowe as he teaches you what to keep in mind as you plan your episodes, how your planning will change depending on the format of your podcast, and a step-by-step guide to creating your podcast outline using his favorite tool, MindMeister.

 

BEGINNER RESOURCES – Other Beginner Exercises & Worksheets

Here are some other one-sheets, worksheets, and exercises you have access to as a beginner member: 

  • 7 Ways to Maximize Your Website
  • 14 Rules of Content Marketing Success
  • A Guide to Sharing your Podcast on Social Media
  • Brand Discovery Matrix
  • Brand Impact Worksheet
  • Guide for Branding Your Expertise
  • Influence is Marketing #BeYourOwnLoud
  • Marketing Cheat Sheet
  • Marketing Plan Template
  • Organic Marketing Tactics & Best Practices
  • Use Your Podcast to Ignite Referrals
  • Website Requirement Analysis

PODCASTING 101 – How to Start Your Own Podcast

Let us guide you along the path of planning, producing, and releasing your podcast so that you can share your expertise and build the audience you desire! Join your podcasting expert Matthew Halloran as he teaches you, step-by-step, everything you need to know to plan your podcast so that you’ll be confident and ready when you hit record and produce your first episode! You’ll learn:

SOCIAL MEDIA 101 – How to Use Social Media

When it comes to social media, it’s no secret that they encourage user connection and interaction. But for experts, these tools not only allow connection and interaction with clients but also serve as platforms where they can share their knowledge and expertise. In this course, learn how to use Facebook, LinkedIn, Twitter, Instagram, and Pinterest, along with why you should use them and how to promote and share your content on each platform.

SOCIAL MEDIA 102 – A Step-by-Step Guide for Setting Up Your Social Media Profiles

Before you can grow your presence on social media, you need to make sure that your profiles and pages are set up and complete. In this course, join ProudMouth‘s Lauren Bus as she walks you through the steps you need to take to have a complete and optimized social media page for your business on LinkedIn, Facebook, Twitter, and Instagram. Plus, she shows you how to set up your LinkedIn personal profile to best showcase your expertise!

 

INTERMEDIATE-LEVEL MEMBERS

Most professionals and entrepreneurs will benefit from the Intermediate level, as it includes all the resources from Beginner, plus the next steps for putting your skills into practice to accelerate your influence!

BUSINESS PLANNING 203 – How to Become Referable to Your Ideal Client with Bill Cates

Stop wasting time chasing meaningless leads. Learn how to grow your firm by focusing on the right clients for you, making your message relevant to those who actually matter, and turning referrals into introductions. Learn how to do this in this 8 Steps to Becoming Super Referable to Your Ideal Client workshop with vetted expert and referral coach, Bill Cates. Bill’s method is a proven process that will help you clarify your message and build a thriving referral-based business with less friction, frustration, and wasted time. 

BUSINESS PLANNING 204 – How to Put Together a Successful Client Advisory Board with Stephen Wershing

Many advisors don’t actually know what’s most important to their clients. This is holding them back from growing their business and from providing a truly exceptional client experience. In this workshop, join vetted expert and advisor branding coach Stephen Wershing as he teaches you how to put together a successful client advisory board. He discusses the essential steps you need to take when putting together a board to set yourself up for success. Plus, he reveals his top tips on how to run your meetings and get the feedback you need to grow as an advisor.

CONTENT MARKETING 201 – How to Write a White Paper

One tried and true way to share your expertise is by writing a white paper. A white paper can serve as a way to educate clients, show prospective clients your value, or lead prospects down your marketing funnel. While there is great value in a white paper, many experts hesitate to write one because it may seem overwhelming and out of their skill set. With this course, we’ll break down how you can make the process more manageable by following our step-by-step instructions for sharing your expertise through a white paper.

PODCASTING 201 – How to Produce & Publish Your Podcast

Now that you’ve planned your podcast, it’s time to hit record! In this course, join Matt Halloran as he takes you through the recording, producing, and publishing process as you prepare your first few podcast episodes. He shares his top picks for equipment and software and reveals expert tips for recording like a pro. You’ll learn:

  • Different software you can use to record and edit your podcasts
  • How to incorporate better technical equipment
  • How to record, produce, and publish your podcast
  • The difference between syndicating and publishing your podcast
  • Ways to incorporate guests in your podcasts
  • And more!

PODCASTING 202 – The Perfect Podcast Formula

So, you want to start a podcast — or you already have one. You know what you want to talk about, but don’t know how to deliver your information and stories so that your audience experience is both engaging and informative. That’s where the perfect podcast formula can help. In this workshop, join Patrice Sikora to discover a formula for your podcast that will allow you to engage listeners, provide real value, and communicate your key messages with clarity and impact.

SOCIAL MEDIA 201 – Social Media That Gets Clicks

Too often, professionals and companies misunderstand or try to autopilot their social media efforts. The key is creating value, understanding and clarifying your niche audience, then creating calls-to-action they’ll engage in. In this course, learn how to write your social media posts using our formula for generating engagement and attention. Plus, we share best practices to maximize your social media efforts.

WEBSITES 201 – How to Build a WOW Website

Every brand needs a website. Your website is the first place prospective clients and customers will go to seek out information about you and can heavily influence their perception of you as an expert. It is a place that should not only speak to who you are and what you do but also give substance to your claims by showing just how valuable your expertise is. In this workshop, join Kirk Lowe as he guides you through a step-by-step process for building a website that will intrigue and inspire your ideal audience so that they can look to you as an expert they can trust.

WEBSITES 203 – SEO Basics for Influencers

Chances are, before any prospective client reaches out to you for the first time, they’re looking you up online to see who you are, what you’re about, and whether you’ll be a good fit for them and their needs. You can make sure you’re putting your best foot forward through the implementation of SEO – otherwise known as Search Engine Optimization. In this course, SEO expert Ben McLaughlin will walk you through the basic elements of SEO, from keywords and internal linking to submitting your site to search engines, so that you can maximize your online visibility where it matters most.

 

ADVANCED-LEVEL MEMBERS

If you’re already rolling with your podcasting and digital marketing strategies, our advanced-level membership could be right for you. This level offers insight into ways to take your podcasting and marketing to the next level with more in-depth strategies and tactics. It also gives you access to other like-minded professionals in our exclusive MasterMind groups.

CDMA 300 – The Certified Digital Marketing Assistant

Marketing assistants are faced with many demands in the constantly evolving worlds of finance and marketing. They must adapt to advances in digital marketing practices, and meet clients’ wants and needs, all while trying to ensure that they are following the company’s brand guidelines and compliance standards. Our online course, CDMA, is designed for marketing assistants who work with financial advisors and advisory firms to be more effective in their roles and to strengthen their marketing skills, while still being present in the office to help advisors with day-to-day tasks. By the end of the course, marketing assistants will be able to practice web design, event planning, email nurture sequences, social media, and more.

PODCASTING 301 – Evolving Your Podcast

You’ve published your podcast. Now what? In this course, join Matt Halloran as he breaks down the steps to take after publishing your podcast, from podcast promotion to a guest marketing system that will help you expand your network. Plus, he breaks down our 36-month influence acceleration marketing system which will help you create a strong position within a niche, generate more referrals from COIs, and be known in your community as the person who is the expert in your chosen niche.

PODCASTING 302 – Advanced Interviewing Techniques

What sets a mediocre interview host apart from a truly great one? Find out in this course, as podcasting expert Matt Halloran guides you through advanced interviewing techniques that will take your podcast to the next level to become more entertaining, engaging, and enjoyable for all. He walks you through ways you can determine your guests’ level of comfort, how to interview based on their podcast personality, best practices you won’t want to overlook, and more!

WEBSITES 303 – Advanced SEO Tactics for Influencers 

If you want to take your SEO to the next level to bump your website up the search ranking and to reach the audience who matters most to you, tune in to this course with SEO expert Ben McLaughlin. Ben reveals advanced SEO tactics that will take your website and podcast to the next level and provides insight and ideas on technical, on-page, and off-page SEO strategies you can implement on your website. Plus, discover how you can effectively measure your SEO efforts.

ADVANCED RESOURCES – Other Advanced Exercises & Worksheets

Here are some other one-sheets, worksheets, and exercises you have access to as an advanced member: 

  • 9 Podcast & Influencer Tactics
  • Interview Questions for Hobbyist Podcast Guests
  • Lifestyle Podcast Categories
  • Podcast Guest One-Sheet Template
  • Podcast Panel Discussion Format
  • Podcast Promotion Tactics
  • Tutorial: How to Plan Your Podcast Episode Using MindMeister
  • Tutorial: How to Set Up Your Samson Microphone

 

OFFICE HOURS

For intermediate and advanced members:

WHEN:

  • Wednesday from 11:00 AM to 12:00 PM EST 
  • Friday from 11:00 AM to 12:00 PM EST

WHAT WE COVER:

  • You show up with questions, we direct you to answers
  • You can also just tag along and listen to what others are asking about.
  • We give priority to Advanced Members first, followed by Intermediate Members
  • Feel free to send us questions beforehand and we’ll be ready to answer

 

MASTERMIND GROUPS

Advanced-level members have the opportunity to join ProudMouth and PodRocket Academy’s MasterMind Groups. These groups are led by Machen MacDonald, CPCC, CCSC, a certified business coach with the ProBrilliance Leadership Institute.

Who mastermind groups are for: Advanced-level members and ProudMouth clients. This is an offering designed to help you further your influence and Be Your Own Loud through podcasting and/or digital marketing.

What we discuss: Machen will guide you and your peers through sessions to explore any bottlenecks that are holding you back from achieving the success you’d like to see with your podcast and/or marketing. Together as a group, you will strategize ways to boost your influence and momentum.

This is a collaborative space where you can unpack your biggest challenges and get support from like-minded podcasters walking the same path as you.

 Where we meet: 100% virtually through Zoom

 How often we meet: Once per month, during the third week or fourth week